Digital Marketing Growth Hacktics - CoPromote

I've gotta be honest; I'm not sure why it's taken me so long to get around to writing this post.

After all, I've been using this tool for about 8 months now, and the impact has been amazing.

When it comes to getting your content in front of the maximum amount of eyes possible, cross-promotion networks are absolutely one of the most effective methods available.

While there are a host of cross-promotion networks, Co-Promote has been the most impactful one I've used so far.

What is Co-Promote

Co-Promote bills itself as a "network of creators dedicated to helping each other reach new and larger audiences."

Simply put, Co-Promote exposes your content to more eyes than you are able to reach on your own.

Once you set up your account on Co-Promote, you can select a post from your social media accounts to Boost.

Co-Promote supports Facebook, Twitter, Instagram, YouTube, Tumblr and Vine (RIP Vine) currently, and imports your social media feeds directly into its dashboard.

As you promote others, you earn "Reach" points that others are then able to use to promote your content. The more content of others you promote, the more of your content others can promote.

Your "Reach" is determined by the size of your network, so if you have 1,000 Twitter followers, you will earn 1,000 Reach points for every Twitter post you ReTweet. It needs to be noted that Co-Promote's free Basic account allows for a capped amount of daily shares, and your limit resets at midnight.

As Co-Promote has evolved, it continues to add some cool incentives for new accounts. For instance, adding a Facebook account to a new account was rewarded with 200,000 Reach points. For a brand new account, those extra points go a long way towards expanding your audience.

How Did We Do?

As of writing this post, our iHustle Academy account has Boosted 21 posts which have been shared over 950 times by my network, and exposed to over 4.1 million more people than we would have otherwise reached.

Because we most frequently engage on Twitter, it is our account with the most followers. As such, engaging Twitter posts also help us make the most out of our reach.

Engagement and Time on Site metrics are all higher, and our Bounce rate is lower for Co-Promote traffic.

Taking into account that the current objective of our digital marketing strategy is simply to increase brand awareness, Co-Promote has worked amazingly.

Final Takeaway

Co-Promoted posts are proven instrumental in growing our audience. Ultimately, as we work on finalizing our product, and pivot to the monetization of our site, Co-Promote will continue to play a significant role in our Digital and Content Marketing Strategy.

Check out Co-Promote for free and definitely make sure to link with our profile.

Let us know in the Comments below how your Co-Promote experience goes.

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